Ads "Manly Man" projection

       This Ad is a normal ad which we are accustomed to. A man clearly is being shown only by his muscles and face. The ad asks a question to the consumer, if they are tough. This ad also likes to take into account current financial problems by saying times are tough, which is the start of having someone question their self. When you read all the words presented in the ad you are still unable to understand what product they want to have advertised. What they're advertising isn't a product, but an idea of what a man is and a man to them is tough.
       This ad is presenting a stereotype of what a manly man is and even for that matter, asking the question if the man who is seeing this ad is tough. The ad itself isn't even clearing informing the customer what they are selling even after reading the smaller print. The idea of this ad is to hit them where it hurts, tell the consumer if you buy whatever their product is you will become more tough, manly and by the picture better built. The ad is playing into the insecurities of men, if a man fits into a certain image, and they use it as a tool to sell.

Football High Response

       After watching the documentary called football high I realized the extent of damage young men in America are taking from its most popular sport. I knew as many people know that brain damage from concussions is a serious and increasing thing from the sport of american football. The documentary was an eye opener when it described the brains of former NFL players to the brain of high school player in the present years. The new studies are finding evidence that is a scary reality, the repeated head injury's not the concussion is the cause of early signs of CTE disease in young athletes. The study showed there are 60,000 concussions a year for football players in high school, but in reality a year isn't accurate when their season is quite less than a whole year.
       The information that was presented is alarming to me, I would have never figured high school players to have more damage than that of college players. But the facts comes down to the pressure of american society in increasing the level of media coverage to young athletes to be better. There are more boys that play football in America than any other sport. The work outs of the present day are more strenuous than ever before. High school football has now reached an all time high of pressure from personal trainers, scholarships, off season workouts and the newer idea that being physical is the only way to play. What was more scary then the results of the statistics, was when a young man who could have died from an excessive workout in preseason could not wait to go back to the game.